The Missatisfying Brief

IKEA / DAVID Madrid
CREARCHIVE Score
60
IKEAThe Missatisfying Brief2024
The Missatisfying Brief
BrandIKEA
AgencyDAVID Madrid
Award ShowD&AD
CategoryDIGITAL
Year2024
CountrySpain
Description

IKEA turned frustrating social media oddly satisfying videos into product demos, showing how IKEA products solve everyday annoyances.

Awards
  • • D&AD — Social Media — Yellow Pencil
Credits
Head of ArtJavier Campopiano
Creative DirectorSaulo Rocha
ShareXIN
IKEADAVID MadridD&ADDIGITALSpain

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