The Missatisfying Brief

IKEA / DAVID Madrid
CREARCHIVE Score
60
IKEAThe Missatisfying Brief2024
The Missatisfying Brief
BrandIKEA
AgencyDAVID Madrid
Award ShowD&AD
CategoryDIGITAL
Year2024
CountrySpain
Description

IKEA turned frustrating social media oddly satisfying videos into product demos, showing how IKEA products solve everyday annoyances.

Awards
  • • D&AD — Social Media — Yellow Pencil
Credits
Head of ArtJavier Campopiano
Creative DirectorSaulo Rocha
ShareXIN
IKEADAVID MadridD&ADDIGITALSpain

Similar Campaigns

Missing Articles
Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4
Molecules
Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6
Meander Valley Poems
Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6
Marjoree
Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6
Menopause Mode
Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88
Content warning
Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36