Molecules

Chupa Chups / BBH London
CREARCHIVE Score
45.6
Chupa ChupsMolecules2025
Molecules
BrandChupa Chups
AgencyBBH London
Award ShowD&AD
CategoryPRINT
Year2025
CountryUnited Kingdom
Description

We zoomed in on the ‘happy chemicals’ (dopamine, serotonin and endorphin) to prove that Chupa Chups is what fun is made of. Each molecular model is made entirely from Chupa Chups lollipops, with each flavour and colour symbolising a specific type of atom.

Awards
  • • D&AD — Press & Outdoor — Graphite Pencil
  • • D&AD — Press & Outdoor / Press Adverts — Shortlist
Credits
BrandChupa Chups
ClientPerfetti Van Melle
Entrant CompanyBBH London
Advertising AgencyBBH London
ShareXIN
Chupa ChupsBBH LondonD&ADPRINTUnited Kingdom

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