Meander Valley Poems

In the heart of Tasmania, between Launceston and the West Coast, is the lush landscape of the Meander Valley. For generations, it’s farmlands and meandering rivers have supported a thriving agriculture industry and today, it’s historic towns continue to flourish. From home-grown crops to hand-made crafts, the region is overflowing with abundance. But as a relatively new municipality, they needed a way to share it with the world. Partnering with Council and the community, we created a place brand to unify the region’s identity, connecting its abundance of stories with short, meandering poems.