Menopause Mode

LG / AlmapBBDO
CREARCHIVE Score
60
LGMenopause Mode2025
Case Film
Campaign Images
BrandLG
AgencyAlmapBBDO
Award ShowD&AD
CategoryDIGITAL
Year2025
CountryBrazil
Description

By 2025, over a billion women across the world will be postmenopausal. But there are still few alternatives to relieve the most common symptom of this period: hot flashes. Menopause Mode is an app that, for the first time, integrates a smartwatch, a mobile phone, and the LG Dual Inverter air conditioner to detect hot flashes and release a refreshing breeze into the environment without the woman needing to get up or even wake up multiple times during the night.

Awards
  • • D&AD — Digital Marketing — Yellow Pencil
Credits
BrandLG
ClientLG Brasil
Entrant CompanyAlmapBBDO
Advertising AgencyAlmapBBDO
Production CompanyCompañia, Ganso Music
ShareXIN