The Last Photo

ITV / Uncommon Creative Studio
CREARCHIVE Score
100
ITVThe Last Photo2023
The Last Photo
Case Film
Campaign Images
BrandITV
AgencyUncommon Creative Studio
Award ShowD&AD
CategoryINTEGRATED
Year2023
CountryUnited Kingdom
Description

A powerful campaign showing the last photos taken before accidents, bringing attention to road safety in a way that resonated deeply with audiences worldwide.

Awards
  • • D&AD — Integrated — Black Pencil
Credits
FounderNils Leonard
Creative DirectorMeg Egan
ShareXIN
ITVUncommon Creative StudioD&ADINTEGRATEDUnited Kingdom

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