MTTR

MTTR / MTTR
CREARCHIVE Score
40
MTTRMTTR2025
Campaign Images
BrandMTTR
AgencyMTTR
Award ShowD&AD
CategoryDESIGN
Year2025
CountryUnited Kingdom
Description

There is a growing environmental argument that brands should get out of the catalogue business. But MTTR disagree.‘Less’ isn’t always the answer. In an increasingly divisive digital world, MTTR believe good, responsible print will become more powerful and more necessary. The catalogue is the way MTTR talks to their community. Not ‘paid social’. MTTR doesn’t want a penny going to ‘Zuck’ or Musk and towards spreading misinformation about the climate crisis and democracy. Every jean comes with detachable buttons which are fastened to the CTLG – that has been designed to fit in the back pocket.

Awards
  • • D&AD — Magazine & Newspaper Design — Graphite Pencil
Credits
BrandMTTR
ClientMTTR
Design AgencyStudio Sutherl&, MTTR
Entrant CompanyMTTR, Studio Sutherl&
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