Mollie’s Fund - You're My Sunshine
Mollie’s Fund / LOBO São Paulo
CREARCHIVE Score
65.6
Mollie’s FundMollie’s Fund - You're My Sunshine2025
Campaign Images
BrandMollie’s Fund
AgencyLOBO São Paulo
Award ShowD&AD
CategoryFILM
Year2025
CountriesBrazil, United States
Description
This project has welcomed the collaboration of the production company, known for its innovative and impactful storytelling.They are particularly excited about the project's vision and storyboard. The team kept a fluid 2D animation style while achieving a hyper-realistic look and feel. To accomplish this, they will utilize traditional 2D cel animation techniques, enhanced by AI technology, specifically Stable Diffusion.This collaboration aims to create a surreal and visually arresting animation that will effectively convey the critical message of melanoma awareness.
Awards
- • D&AD — Animation — Yellow Pencil
- • D&AD — Animation / Use of Emerging Technology — Shortlist
Credits
BrandMollie’s Fund
ClientMollie’s Fund
Entrant CompanyLOBO São Paulo
Advertising AgencyArea 23, An IPG Health Company
Production CompanyLOBO São Paulo
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88

Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36