Mollie’s Fund - You're My Sunshine
Mollie’s Fund / LOBO São Paulo
CREARCHIVE Score
60
Mollie’s FundMollie’s Fund - You're My Sunshine2025
Campaign Images
BrandMollie’s Fund
AgencyLOBO São Paulo
Award ShowD&AD
CategoryFILM
Year2025
CountriesBrazil, United States
Description
This project has welcomed the collaboration of the production company, known for its innovative and impactful storytelling.They are particularly excited about the project's vision and storyboard. The team kept a fluid 2D animation style while achieving a hyper-realistic look and feel. To accomplish this, they will utilize traditional 2D cel animation techniques, enhanced by AI technology, specifically Stable Diffusion.This collaboration aims to create a surreal and visually arresting animation that will effectively convey the critical message of melanoma awareness.
Awards
- • D&AD — Animation — Yellow Pencil
Credits
BrandMollie’s Fund
ClientMollie’s Fund
Entrant CompanyLOBO São Paulo
Advertising AgencyArea 23, An IPG Health Company
Production CompanyLOBO São Paulo
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