#ModTheVeg

Knorr levels up vegetables in the real world, so that’s what we did in the virtual world. We created #ModTheVeg: a movement to power up veggies in video games. We partnered with gamers & developers & created 14 different mods (short for modification) in some of the top world gaming titles. The mods turned veggies into all kinds of different items & rewards that gave players advantage within the games. The movement was kickstarted by NINJA (world’s top Twitch streamer) & promoted by streamers in 10 countries. It then became a petition signed by over 20K & sent to the biggest game publishers.