Minefield Honey

Kernel, Ministry of Foreign Affairs of Ukraine / Saatchi & Saatchi Ukraine
CREARCHIVE Score
40
Kernel, Ministry of Foreign Affairs of UkraineMinefield Honey2025
Minefield Honey
BrandKernel, Ministry of Foreign Affairs of Ukraine
AgencySaatchi & Saatchi Ukraine
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryUkraine
Description

53% of Ukraine’s economy depends on food and agricultural exports. Today, landmines occupy 30% of our land. Without global assistance, it will take decades to make it safe. The Minefields Honey Project - the magic mix of nature and tech helps us to create a product that never meant to exist by turning unsafe areas into flourishing gardens for symbolic honey making. Personnel limited edition jars with details about our issue became a diplomatic tool and were given directly to influential people as an invitation to fundraising events for Ukraine’s demining.

Awards
  • • D&AD — Experiential: Activation & Participation — Graphite Pencil
Credits
ClientKernel, Ministry of Foreign Affairs of Ukraine
Design AgencySaatchi & Saatchi Ukraine
Entrant CompanySaatchi & Saatchi Ukraine
Advertising AgencySaatchi & Saatchi Ukraine
Production CompanySaatchi & Saatchi Ukraine
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