Mindography
Instax / McCann Australia + HERO, Melbourne / McCANN SYDNEY, Sydney / HERO, Melbourne
CREARCHIVE Score
73.6
InstaxMindography2025
Case Film
Campaign Images
BrandInstax
AgencyMcCann Australia + HERO, Melbourne / McCANN SYDNEY, Sydney / HERO, Melbourne
Award ShowD&AD
CategoryDIGITAL
Year2025
CountryAustralia
Description
Instax Mindography is a demonstration of the true value of printing and holding memories. As the world’s leading instant photo printing company, we used our latest product, the Instax Mini Link 3, to print memories of a lost loved one directly from the mind. A world first innovation led by Princeton Neuroscience Institute’s Dr Paul Scotti.
Awards
- • Cannes Lions — C05 - AI Storytelling — Shortlist
- • D&AD — Digital Marketing — Yellow Pencil
- • D&AD — Digital Marketing / Use of Emerging Technology — Shortlist
Credits
BrandInstax
ClientFUJIFILM
Entrant CompanyMcCann Australia, HERO
Advertising AgencyMcCann Australia, HERO
Production CompanyChisel
InstaxMcCann Australia + HERO, Melbourne / McCANN SYDNEY, Sydney / HERO, MelbourneD&ADDIGITALAustralia
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