Mindography

Instax / McCann Australia
CREARCHIVE Score
60
InstaxMindography2025
Mindography
Case Film
BrandInstax
AgencyMcCann Australia
Award ShowD&AD
CategoryDIGITAL
Year2025
CountryAustralia
Description

Instax Mindography is a demonstration of the true value of printing and holding memories. As the world’s leading instant photo printing company, we used our latest product, the Instax Mini Link 3, to print memories of a lost loved one directly from the mind. A world first innovation led by Princeton Neuroscience Institute’s Dr Paul Scotti.

Awards
  • • D&AD — Digital Marketing — Yellow Pencil
Credits
BrandInstax
ClientFUJIFILM
Entrant CompanyMcCann Australia, HERO
Advertising AgencyMcCann Australia, HERO
Production CompanyChisel
ShareXIN
InstaxMcCann AustraliaD&ADDIGITALAustralia

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