MERCÈ24 - El Noi de La Mare

Ajuntament de Barcelona / CANADA
CREARCHIVE Score
60
Ajuntament de BarcelonaMERCÈ24 - El Noi de La Mare2025
MERCÈ24 - El Noi de La Mare
BrandAjuntament de Barcelona
AgencyCANADA
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountrySpain
Description

Made to promote Barcelona’s La Mercè festival, which brings together important aspects of Catalan culture and the latest artistic movements. The idea was to create the image of a little boy who cannot stop crying but calms when discovering the wonderful through the window of his house. An image that is both real and fantastic - a giant who walks through the streets celebrating - which seemed to us a beautiful way to exalt the values of the civic festival, concerning even those who cannot participate in it.

Awards
  • • D&AD — Direction — Yellow Pencil
Credits
ClientAjuntament de Barcelona
Entrant CompanyCANADA
Production CompanyCANADA
ShareXIN