Matheson Food Company
Matheson Food Company / Wedge
CREARCHIVE Score
40
Matheson Food CompanyMatheson Food Company2025
BrandMatheson Food Company
AgencyWedge
Award ShowD&AD
CategoryDESIGN
Year2025
CountryCanada
Description
Matheson Food Company is a straightforward line of everyday pantry staples by New York Times best selling chef and Emmy Award winning producer of The Bear, Matty Matheson. Pragmatic, bold, nothing fancy or trendy. The design team leaned into canned codes of the 1930s where products were what they said they were. Primary colors tap into the vernacular of the commercialization of American convenience foods and classics from brands like Heinz and Kraft. Matheson Food Company stands apart by staying true to the basics.
Awards
- • D&AD — Packaging Design, New Brand Identity — Graphite Pencil
Credits
BrandMatheson Food Company
ClientOur House Hospitality
Design AgencyWedge
Entrant CompanyWedge
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