Manga Is My Sanctuary

Amazon / Wieden+Kennedy Tokyo
CREARCHIVE Score
40
AmazonManga Is My Sanctuary2025
Manga Is My Sanctuary
BrandAmazon
AgencyWieden+Kennedy Tokyo
Award ShowD&AD
CategoryFILM
Year2025
CountryJapan
Description

To grow the presence of Amazon Manga in the Japan market, the work launches "Manga is my Sanctuary". The campaign acknowledges the important role manga plays in readers' lives, offering an escape from the noise and distractions of the modern world. Its artistry fosters a deeper emotional connection with characters and storylines, unlike traditional books. The work formally introduced Amazon Manga to Japan and beyond, the work reaches its target audience with the emotional resonance within the films and its intentional media placements.

Awards
  • • D&AD — Visual Effects — Graphite Pencil
Credits
BrandAmazon
ClientAmazon
Design AgencyWieden+Kennedy Tokyo
Entrant CompanyWieden+Kennedy Tokyo
Advertising AgencyWieden+Kennedy Tokyo
Production CompanyAOI Pro.
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