Make Love Last

Viagra / Ogilvy Shanghai
CREARCHIVE Score
54
ViagraMake Love Last2025
Case Film
Campaign Images
BrandViagra
AgencyOgilvy Shanghai
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountryChina
Description

Viagra, a brand that supports four hours of lasting intimacy, collaborated with a re-nowned artist to explore the intimacy stories of couples. We invited three real cou-ples to share their experiences, revealing the intimacy challenges in their relation-ships. Then, through time-lapse photography, we captured their most intimate yet unscripted moments enhanced by Viagra—transforming fleeting connection into long lasting expression of love.

Awards
  • • D&AD — Pharma — Yellow Pencil
Credits
BrandViagra
ClientViatris
Design AgencyOgilvy Shanghai
Entrant CompanyOgilvy Shanghai
Advertising AgencyOgilvy Shanghai
Production CompanyShooting Gallery Asia
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