Mac - Work is Worth it

“Work is Worth It,” Apple’s first Mac campaign for India, celebrates the unparalleled grit and determination of Indian students and their insatiable hunger for greatness. Shot across multiple universities in India, the spot follows real students working, dreaming, and doing on Mac, captured in honest, documentary-style footage. It highlights how Mac can help give students a competitive edge in one of the most competitive environments in the world. The campaign launched during the Back-to-School period in India and sparked a flurry of conversations and mentions across social media platforms.