LUX - In Her Name

LUX #InHerName challenged sexist Chinese naming conventions limiting girls' potential. Leveraging the #IHateMyName hashtag, LUX partnered with a linguistics expert to create 100 empowering names and illustrations, launching them on Weibo and Little Red Book. This empowered women to choose names reflecting their true selves, sparking a national conversation. By directly engaging with women and offering a tangible solution, LUX drove meaningful cultural change and female empowerment.