Lost Corner AR Live
Reissue Records, Kenshi Yonezu / SIX
CREARCHIVE Score
27.6
Reissue Records, Kenshi YonezuLost Corner AR Live2025

BrandReissue Records, Kenshi Yonezu
AgencySIX
Award ShowD&AD
CategoryDESIGN
Year2025
CountryJapan
Description
Singer-songwriter Kenshi Yonezu is at the forefront of Japanese pop culture. To mark the release of his latest album, “LOST CORNER,” the central crossing in Harajuku, Tokyo, became the stage for a groundbreaking AR concert experienced from 28 meters above the ground. We introduced three challenges: an AR experience viewed from a rooftop, stage effects powered by physics simulations, and interactive experiences. Through these innovations, we set out to seamlessly merge the artist’s boundless imagination and the audience’s real-time excitement, with no spatial misalignment and no latency.
Awards
- • D&AD — Digital Design — Wood Pencil
- • D&AD — Digital Design / Use of Emerging Technology — Shortlist
Credits
ClientReissue Records, Kenshi Yonezu
Design AgencyWhatever
Entrant CompanySIX
Advertising AgencySIX
Production CompanyWhatever, Spoon
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