Live! Yourself

AFURI / SHA
CREARCHIVE Score
22
AFURILive! Yourself2025
Live! Yourself
BrandAFURI
AgencySHA
Award ShowD&AD
CategoryPRINT
Year2025
CountryJapan
Description

This is a recruitment poster for "AFURI," a renowned Japanese ramen restaurant. Each store displays a framed poster that resembles an art piece, showcasing a manager gracefully making ramen. Behind them, the restaurant's name appears in kanji typography like a halo. The kanji design reflects the store’s history and its deep connection to tradition. This poster uses graphic design to convey the energy and passion AFURI seeks in recruits. It highlights the vibrant, creative, and ambitious work environment, leaving a strong impression on those driven by ambition and innovation.

Awards
  • • D&AD — Typography — Wood Pencil
Credits
BrandAFURI
ClientAFURI
Design AgencySHA
Entrant CompanySHA
Advertising AgencyParadox
Production CompanySHA
ShareXIN