Live! Yourself
AFURI / SHA
CREARCHIVE Score
27.6
AFURILive! Yourself2025

BrandAFURI
AgencySHA
Award ShowD&AD
CategoryPRINT
Year2025
CountryJapan
Description
This is a recruitment poster for "AFURI," a renowned Japanese ramen restaurant. Each store displays a framed poster that resembles an art piece, showcasing a manager gracefully making ramen. Behind them, the restaurant's name appears in kanji typography like a halo. The kanji design reflects the store’s history and its deep connection to tradition. This poster uses graphic design to convey the energy and passion AFURI seeks in recruits. It highlights the vibrant, creative, and ambitious work environment, leaving a strong impression on those driven by ambition and innovation.
Awards
- • D&AD — Typography — Wood Pencil
- • D&AD — Typography / Posters — Shortlist
Credits
BrandAFURI
ClientAFURI
Design AgencySHA
Entrant CompanySHA
Advertising AgencyParadox
Production CompanySHA
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88

Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36