Little Simz - Flood
Little Simz / PRETTYBIRD London
CREARCHIVE Score
142.5
Little SimzLittle Simz - Flood2025

Case Film
Campaign Images
BrandLittle Simz
AgencyPRETTYBIRD London
Award ShowD&AD
CategoryFILM
Year2025
CountryUnited Kingdom
Description
"Flood" is, at its core, a modern-day fable—an exploration of the tensions between the material and the spiritual, visualized through a strikingly stylized world. At its heart, it reimagines an archetypal conflict: the matador’s ritualistic dance with death—only here, the bull has been replaced by the ultimate contemporary symbol of power and status—a machine, a vehicle, a muscle car.
Awards
- • Cannes Lions — General — Silver
- • D&AD — Music Videos — Black Pencil
- • D&AD — Music Videos / Direction — Wood Pencil
- • D&AD — Music Videos / Cinematography — Shortlist
Credits
ClientLittle Simz
Entrant CompanyPRETTYBIRD London
Production CompanyPRETTYBIRD London
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88

Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36