Life Time
Life Time / Socio Design
CREARCHIVE Score
75.4
Life TimeLife Time2025
BrandLife Time
AgencySocio Design
Award ShowD&AD
CategoryDESIGN
Year2025
CountriesUnited Kingdom, United States
Description
Since 1992, Life Time has evolved from a gym into a way of life, championing all aspects of health through its 175+ Athletic Country Clubs. Despite its profound impact, Life Time was yet to fully realise its vision. Our challenge was clear: honour its legacy, amplify its voice, shape the future. We restored the meaning of ‘Life’ and ‘Time’ by creating a revitalised brand, inspiring people to make the most of their movement through time.
Awards
- • D&AD — Luxury — Yellow Pencil
- • D&AD — Luxury / Branding — Wood Pencil
Credits
BrandLife Time
ClientLife Time
Design AgencySocio Design, Sociotype
Entrant CompanySocio Design
Production CompanyPiranha, Pavilion Works
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