Lidl Jacket

A bold and reactive OOH execution that hijacked a high-profile campaign in just 24 hours. Our media partner OMD UK secured the billboard directly below Berghaus’ Liam Gallagher ‘Lidl Jacket’ mural—an unmissable opportunity to highlight what the real Lidl Jacket is: Lidl’s 24p British baked potato. Riding the wave of online conversation, this perfectly timed and culturally sharp intervention transformed an online joke into a high-impact, real-world moment, reinforcing Lidl’s reputation as a quick-thinking and culturally relevant brand.