Lidl Hellas 25 Years Anniversary Wines

What makes us joyful? A walk in nature, the sun on our face, a cute puppy, a delicious ice cream – simple yet exceptional moments that become reasons for everyday joy. “25 reasons for joy” illustrates these everyday reasons for enjoyment in a friendly, simple but emotionally impactful way. We created 25 illustrations depicting 25 reasons. Each illustration was adapted for the red and white wine labels, so that consumers could purchase a matching pair. The total of 50 different bottles also serves for distinctive in-store placement and promotions, supporting the “special edition” designation.