Let the Journey Begin

StreetEasy / BUCK Los Angeles
CREARCHIVE Score
40
StreetEasyLet the Journey Begin2025
Let the Journey Begin
BrandStreetEasy
AgencyBUCK Los Angeles
Award ShowD&AD
CategoryPRINT
Year2025
CountryUnited States
Description

In partnership with StreetEasy, we reimagined NYC’s real estate challenges through Renaissance-style paintings. Capturing the beauty, drama, and triumph of homebuying, we turned familiar moments—subway rush hour, ferry commutes, and co-op meetings—into modern masterpieces. Each scene blended NYC icons like pigeons, cronuts, and Flaco the owl with Renaissance-inspired details. Hidden Easter eggs created an intimate local connection while reinforcing StreetEasy’s role in guiding buyers through the city’s complex real estate journey.

Awards
  • • D&AD — Illustration — Graphite Pencil
Credits
BrandStreetEasy
ClientStreetEasy
Design AgencyBUCK Los Angeles
Entrant CompanyBUCK Los Angeles
Advertising AgencyMother New York
Production CompanyBUCK Los Angeles
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