Kumoo
Kaetsu Ariake / Hakuten
CREARCHIVE Score
105.6
Kaetsu AriakeKumoo2025

BrandKaetsu Ariake
AgencyHakuten
Award ShowD&AD
CategoryDESIGN
Year2025
CountryJapan
Description
Kumoo is an experiential communication tool designed for school environments undergoing a shift toward creativity-driven education. Its name comes from the Japanese word "kumou", meaning “let’s build together”, emphasizing collaboration and creativity. Starting from a 1/10-scale model—like a set of building blocks—Kumoo transforms into a full-scale, freely assembled product that sparks children’s creativity and unlocks new possibilities. Moreover, it is made using reclaimed wood scraps from local timber suppliers near the school, achieving a sustainable, eco-friendly design.
Awards
- • D&AD — Spatial Design — Black Pencil
- • D&AD — Spatial Design / Creative Use of Budget — Shortlist
Credits
ClientKaetsu Ariake
Design AgencyHakuten
Entrant CompanyHakuten
Production CompanyHakuten
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