Jindal Steel - The Steel of India
Jindal Steel and Power / Early Man Film
CREARCHIVE Score
89
Jindal Steel and PowerJindal Steel - The Steel of India2025

Case Film
Campaign Images
BrandJindal Steel and Power
AgencyEarly Man Film
Award ShowD&AD
CategoryEXPERIENTIAL
Year2025
CountryIndia
Description
The film captures the bold, steely voice of a proud, strong-willed nation. Through the sounds of steel, it tells a tale of unbreakable resilience and unwavering determination. It pays homage to the diversity of India, depicted through its landscapes and people, intertwined with the story of steel at its core. It juxtaposes the diverse realities of modern and rural India in their purest forms, interweaved with the sounds of steel. From micro to macro, it travels from the steel factory to the heartland of India, painting a picture which celebrates both the rawness and the cultural nuances.
Awards
- • Cannes Lions — General — Silver
- • D&AD — Cinematography, Editing, Sound Design & Use of Music — Yellow Pencil
Credits
BrandJindal Steel and Power
ClientJindal Steel and Power
Entrant CompanyEarly Man Film
Advertising AgencyKondurkar Studio
Production CompanyEarly Man Film
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London
CREARCHIVE Score
109.8

Hey Drake, This Yours?
Sydney Water
It's Friday
CREARCHIVE Score
60

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
40

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
22

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
40

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
60