Javier in Frame

Google / GUT Miami
CREARCHIVE Score
22
GoogleJavier in Frame2025
Case Film
Campaign Images
BrandGoogle
AgencyGUT Miami
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountriesBrazil, United Kingdom, United States
Description

"Javier In Frame is told from the authentic POV of a blind man experiencing life with his girlfriend. Though his world is blurry, he captures key moments using his Google Pixel's Guided Frame feature. From getting a dog to traveling together, each memory leads to a hospital scene where his phone detects not one, not two—but three faces. He snaps a selfie, and for the first time, we see a photo of his newly formed family.

Awards
  • • D&AD — Impact — Wood Pencil
Credits
BrandGoogle
ClientGoogle
Design AgencyGoogle
Entrant CompanyGUT Miami
Advertising AgencyGUT Miami
Production CompanySMUGGLER London, Landia
ShareXIN