Jack Daniel’s — The Metal Eye Test

The Metal Eye Test put festivalgoers at some of Bulgaria’s biggest rock and metal events to the ultimate test of their credibility—deciphering the intricate logos of metal bands that don’t exist. These unique logos incorporated key words from the mythology and history of Jack Daniel’s, creating a strong link between the brand and heavy music culture. The logos became the centrepiece of an interactive game at the festivals, where winners received classic metal-themed prizes—T-shirts and patches featuring the fictional bands.