Introducing Immersive on Apple Vision Pro

Since the Apple Vision Pro launched, users raved about this truly game-changing, immersive experience. But starting at an whopping $3500, we had to get new consumers to see past the purchase price and experience firsthand the magic of the device itself. Traditional 2D campaigns could never replicate the magic of the device, we needed a plan to drive people to book a demo slot at an Apple store to have a personal, first-hand experience. This type of marketing to attract one-by-one consumer experiences in retail was an extremely uncommon strategy for a brand the scale of Apple.