Into the ALDIverse

ALDI Gaming / Accenture Song Germany
CREARCHIVE Score
60
ALDI GamingInto the ALDIverse2025
Case Film
Campaign Images
BrandALDI Gaming
AgencyAccenture Song Germany
Award ShowD&AD
CategoryDIGITAL
Year2025
CountryGermany
Description

Anime and gaming share a deep bond through iconic characters and epic storytelling—perfect for ALDI Gaming to connect with fans. But these fans are critical: Anime must honor its heritage to be worthy of the name. “Into the ALDIverse” was crafted with a Japan’s renowned studio , respecting the culture and creating a true pop-cultural work. The rollout taps authentic creators from both worlds, seamlessly bringing the content into their communities’ feeds—proving that respect and authenticity always win.

Awards
  • • D&AD — Creator Content — Yellow Pencil
Credits
BrandALDI Gaming
ClientALDI Gaming
Entrant CompanyAccenture Song Germany
Advertising AgencyAccenture Song Germany
Production CompanyParasol Island, PHD Germany, Hello Robin
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