Interface of Humanity Powered by NTT
NTT, WITH ALS / DENTSU INC.
CREARCHIVE Score
59.8
NTT, WITH ALSInterface of Humanity Powered by NTT2025
BrandNTT, WITH ALS
AgencyDENTSU INC.
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountriesAustria, Germany, Japan, United Kingdom
Description
The world's first interface that allows bedridden people to become players. We are continuously developing tools that utilize new technologies, allowing even bedridden people to operate devices. By connecting these tools to virtual avatars and games, we have successfully created new forms of embodiment and communication. Players using these tools have been able to share experiences and communicate seamlessly with non-disabled individuals through gaming, without any barriers. We believe this achievement marks the first step toward a future society where everyone can participate.
Awards
- • D&AD — Experiential: Activation & Participation / Use of Emerging Technology — Wood Pencil
- • D&AD — Health & Wellbeing / Experiential — Wood Pencil
- • D&AD — Health & Wellbeing / Gaming & Virtual Worlds — Wood Pencil
- • D&AD — Health & Wellbeing / Innovation — Wood Pencil
- • D&AD — Health & Wellbeing, Experiential: Activation & Participation, Gaming & Virtual Worlds — Wood Pencil
- • D&AD — Gaming & Virtual Worlds / Esports — Shortlist
Credits
ClientNTT, WITH ALS
Design AgencyWow, Woo
Entrant CompanyDENTSU INC.
Advertising AgencyDENTSU INC., Dentsu Austria, Dentsu Creative
Production CompanyBASSDRUM, Dentsu Creative Pictures, invisi, momonga
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