Idles - Gift Horse
Idles / Iconoclast
CREARCHIVE Score
90
IdlesIdles - Gift Horse2025
Case Film
Campaign Images
BrandIdles
AgencyIconoclast
Award ShowD&AD
CategoryFILM
Year2025
CountriesFrance, United States
Description
"Gift Horse" is a music video by Idles, set in an American discount megastore. It captures the chaos of modern consumerism through surreal vignettes. The video combines one-shot portraits and dynamic cuts, reflecting everyday absurdities and the breakdown of social norms, inspired by the 'People of Walmart' series.
Awards
- • D&AD — Music Videos — Black Pencil
Credits
ClientIdles
Entrant CompanyIconoclast
Production CompanyIconoclast
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