Idles - Gift Horse
Idles / Iconoclast
CREARCHIVE Score
95
IdlesIdles - Gift Horse2025
Case Film
Campaign Images
BrandIdles
AgencyIconoclast
Award ShowD&AD
CategoryFILM
Year2025
CountriesFrance, United States
Description
"Gift Horse" is a music video by Idles, set in an American discount megastore. It captures the chaos of modern consumerism through surreal vignettes. The video combines one-shot portraits and dynamic cuts, reflecting everyday absurdities and the breakdown of social norms, inspired by the 'People of Walmart' series.
Awards
- • D&AD — Music Videos — Black Pencil
- • D&AD — Music Videos / Art Direction — Shortlist
Credits
ClientIdles
Entrant CompanyIconoclast
Production CompanyIconoclast
Similar Campaigns
Missing Articles
The Wall Street Journal
Mother London + MOTHER NEW YORK, New York / MOTHER, London
CREARCHIVE Score
142.4
Molecules
Chupa Chups
BBH London
CREARCHIVE Score
45.6
Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
27.6
Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
45.6
Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
88
Content warning
The New Zealand Herpes Foundation
ED.
CREARCHIVE Score
36