I Hope This Email Finds You Well

The only way BDF can care for its employees affected by critical illness is if they share their diagnosis with them. But with its employees being afraid to do so, we needed to create understanding for critical illness and the experience of employees dealing with it. In our film, Beiersdorf tells an everyday life story in an intimate, surprising manner, using a cinematic and profound language far from typical advertising clichés. It draws on the much-used email opener of “I hope this e-mail finds you well” to showcase the struggle of dealing with cancer while keeping up with work demands.