Huggies Skin Essentials
Huggies Skin Essentials / Droga5 New York
CREARCHIVE Score
45.6
Huggies Skin EssentialsHuggies Skin Essentials2025
BrandHuggies Skin Essentials
AgencyDroga5 New York
Award ShowD&AD
CategoryPRINT
Year2025
CountryUnited States
Description
The “Be Free, Baby” campaign launching the Huggies Skin Essentials line showcases how when babies are free from skin irritation, they (and their parents) are free to get on with the joys of babyhood. To announce this baby butt revolution, and to disrupt expectations and tropes of the hyper-perfected diaper and training pant industry, we worked with the photographer to deliver photography that captures real and intimate moments between parents and their babies/Big Kids. Photography was used across social and OOH units.
Awards
- • D&AD — Photography — Graphite Pencil
- • D&AD — Photography / Lifestyle — Shortlist
Credits
BrandHuggies Skin Essentials
ClientKimberly-Clark
Design AgencyDroga5 New York, Part of Accenture Song
Entrant CompanyDroga5 New York, Part of Accenture Song
Advertising AgencyDroga5 New York, Part of Accenture Song
Production CompanyACN
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