Huffing and Puffing Upward
Sunny White / 702 design
CREARCHIVE Score
40
Sunny WhiteHuffing and Puffing Upward2025

BrandSunny White
Agency702 design
Award ShowD&AD
CategoryPRINT
Year2025
CountryChina
Description
“Huffing and Puffing Upward” explores visual storytelling through illustration, graphic design, and poetic language. Using four spot colors, the illustrator builds a rich narrative world that conveys emotion and atmosphere. The story follows Erbai (Sunny) and her companions in nature, symbolizing exploration and connection. Flowing lines capture fleeting light and shadow, revealing life's rhythm and inspiring reflections on ecology.
Awards
- • D&AD — Illustration — Graphite Pencil
Credits
ClientSunny White
Design Agency702 design
Entrant Company702 design
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London
CREARCHIVE Score
109.8

Hey Drake, This Yours?
Sydney Water
It's Friday
CREARCHIVE Score
60

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
40

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
22

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
40

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
60