HSBC Succession

Cybersecurity campaigns are often dull. Most of public and private messages are aimed at alerting the population about the dangers of cybercrime, bombarding users with technical and formal tips on how to avoid being scammed. This leads to a lack of interest from the audience and, consequently, a higher risk of being targeted by cybercriminals. That's why, at HSBC Argentina, we decided to shift the focus. By using humor, we created a piece that entertains while educating users about the most common cybercrime methods and how to avoid them.