Hot Ones
McDonald's / TBWA\ Paris
CREARCHIVE Score
65.6
McDonald'sHot Ones2025
Case Film
Campaign Images
BrandMcDonald's
AgencyTBWA\ Paris
Award ShowD&AD
CategoryDIGITAL
Year2025
CountryFrance
Description
The French dream of tasting the famous hot sauces from the Hot Ones show, but they can't find them anywhere. The ultimate reference for iconic sauces and nuggets, McDonald's, is teaming up with the show for a partnership that will make pop culture history, finally making the long-awaited experience accessible to everyone. An exclusive new episode of the show finally announces the arrival of these sauces across France, available in every McDonald's restaurant.
Awards
- • D&AD — Creator Content — Yellow Pencil
- • D&AD — Creator Content / Tactical — Shortlist
Credits
BrandMcDonald's
ClientMcDonald's, Hot Ones
Entrant CompanyTBWA\ Paris
Advertising AgencyTBWA\ Paris
Production CompanyCanal Plus Brand Solutions, Studio Bagel, Storynation, Cameron's (Mediawan), Razorfish France
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