HIWA Recreation Centre Cultural Overlay
University of Auckland (Waipapa Taumata Rau) / MJMA Architecture & Design
CREARCHIVE Score
40
University of Auckland (Waipapa Taumata Rau)HIWA Recreation Centre Cultural Overlay2025

BrandUniversity of Auckland (Waipapa Taumata Rau)
AgencyMJMA Architecture & Design
Award ShowD&AD
CategoryDESIGN
Year2025
CountriesCanada, New Zealand
Description
The new Hiwa Recreation Centre at the Waipapa Taumata Rau, the University of Auckland, involved a graphic overlay of Māori Mana Whenua culture. Tukutuku-like (traditional latticework) patterns were developed to bind culture to programmatic spaces. Interpretive graphics and didactics throughout the recreation centre provide information on each pattern. Broader narrative describes the theme of each program space, in a much more poetic cultural narrative. Hiwa’s identity is on display the campus and passersby, promoting cultural inclusivity and acting as a welcoming signifier.
Awards
- • D&AD — Graphic Design — Graphite Pencil
Credits
ClientUniversity of Auckland (Waipapa Taumata Rau)
Design AgencyMJMA Architecture & Design, Haumi, Warren and Mahoney Architects
Entrant CompanyMJMA Architecture & Design, Haumi, Warren and Mahoney Architects
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London
CREARCHIVE Score
109.8

Hey Drake, This Yours?
Sydney Water
It's Friday
CREARCHIVE Score
60

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
40

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
22

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
40

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
60