Heung! A Joyful Korean New Year on Apple Services

Apple / Apple Product
CREARCHIVE Score
45.6
AppleHeung! A Joyful Korean New Year on Apple Services2025
Campaign Images
BrandApple
AgencyApple Product
Award ShowD&AD
CategoryPRINT
Year2025
CountriesUnited Kingdom, United States
Description

Heung (흥) is a Korean word that means "collective energy and joy". It's a cultural sentiment that plays a key role in Korean culture. Our illustrative campaign celebrates Seollal, Korean New Year, across Apple Services and across digital and out of home advertising.

Awards
  • • D&AD — Illustration — Graphite Pencil
  • • D&AD — Illustration / Integrated — Shortlist
Credits
BrandApple
ClientApple
Design AgencyAnimade, Apple Product, Design and Marketing
Entrant CompanyApple Product, Design and Marketing, Animade
ShareXIN
AppleApple ProductD&ADPRINTUnited KingdomUnited States

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