Helan

Centered on the rock formations of the HeLAN Mountains and the Chinese phonetic core of "HeLAN": Reconstruct artistic typography through mountain silhouettes, infusing the undulating ridgelines into the letterforms of "HeLAN." The lowercase "e" not only enhances phonetic clarity but also serves as a metaphorical nod to the Yellow River's nourishing presence. Extending this mountain-inspired typographic system into branding applications visually amplifies the Eastern ethos of "mountain spirit infused into wine," while establishing an aesthetic icon for Chinese wine.