Heavee - Unleash: Lettering
Hyperdub / Plusminus Studio
CREARCHIVE Score
40
HyperdubHeavee - Unleash: Lettering2025
Campaign Images
BrandHyperdub
AgencyPlusminus Studio
Award ShowD&AD
CategoryDESIGN
Year2025
CountryGermany
Description
Inspired by Gothic and Medieval lettering, we created a typeface to accompany the release of the album "Unleash" by Heavee. The record mixes retro video game graphics with medieval styled narrative and media. We created a decorative script font for the track title that merges both those styles. Created using "glyphs" and then stylised in a more pixelated way, we also created a series of supporting icons/characters that would each represent different tracks.
Awards
- • D&AD — Type Design & Lettering — Graphite Pencil
Credits
ClientHyperdub
Design AgencyPlusminus Studio
Entrant CompanyPlusminus Studio, Lucie Walmsley
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