Heart Surgeon's Cookbook

The task: make the med-tech brand Getinge more known and associated with heart surgery. Heart surgeons have a special relationship with their hands and find all sorts of ways to exercise their ability to work with high precision. They also have a strong interest in cooking. Here we found an interesting clash: surgery + cooking – and the idea. The Heart Surgeon’s Cookbook demands such a high level of dexterity it provides surgeons with a groundbreaking way to practice dexterity. We engaged the audience while enhancing operating room skills, without getting caught in regulations.