Haraka Baraka
SkatePal / Pentagram London
CREARCHIVE Score
22
SkatePalHaraka Baraka2025
Campaign Images
BrandSkatePal
AgencyPentagram London
Award ShowD&AD
CategoryPRINT
Year2025
CountryUnited Kingdom
Description
Translated as ‘movement is a blessing’, Haraka Baraka is an introductory book to Arabic, highlighting the importance of play in our lives. It features a series of original type-led illustrations, which visually interpret the meaning behind particular phrases, idioms and slang words. The cover features the letters ‘H’ and ‘B’, with the Arabic words for ‘Haraka Baraka’ integrated into the crossbars, while on the inside, it keeps the responses to the Q&A in the same place, neutralising the reading direction to embracing a spirit of exchange, play and connection.
Awards
- • D&AD — Typography — Wood Pencil
Credits
ClientSkatePal
Design AgencyPentagram London
Entrant CompanyPentagram London
Production CompanySkatePal
Similar Campaigns

Missing Articles
The Wall Street Journal
Mother London
CREARCHIVE Score
109.8

Hey Drake, This Yours?
Sydney Water
It's Friday
CREARCHIVE Score
60

Molecules
Chupa Chups
BBH London
CREARCHIVE Score
40

Meander Valley Poems
Meander Valley Council
For The People
CREARCHIVE Score
22

Marjoree
Show Me Fonts
Show Me Fonts
CREARCHIVE Score
40

Menopause Mode
LG
AlmapBBDO
CREARCHIVE Score
60