Hands Free Brooklyn

With Busta Rhymes’ iconic song “Hands Where My Eyes Could See” at the center of the campaign, the idea practically wrote itself. We’d host an homage to how concerts used to be: HANDS-FREE. We invited 600 fans to see Busta, and artists inspired by him, perform. The catch? Every entrant had to lock up their phone, but in turn, they were given a pair of Ray-Ban Metas and taught how to use them. By start of show, every fan knew how to create hands-free content. The result was a concert without a single phone in the air, yet tons of content captured for the world to see (from the glasses alone)!