Gustave Roussy - A True Story
Institut Gustave Roussy / Iconoclast
CREARCHIVE Score
98
Institut Gustave RoussyGustave Roussy - A True Story2025
Case Film
BrandInstitut Gustave Roussy
AgencyIconoclast
Award ShowD&AD
CategoryINTEGRATED
Year2025
CountryFrance
Description
“A True Story” is a 5-minute short film broadcasted on Tv, cinema and online. A modern Christmas tale that sparked conversation regarding the great progress made in the fight against Cancer and helped to increase donations for Gustave Roussy during the holiday season. The film, in which fiction and reality intentionally intertwine, tells an unknown but true fact: We never knew it, but Santa Claus once had cancer... and he recovered.
Awards
- • D&AD — Health & Wellbeing / Film — Yellow Pencil
- • D&AD — Health & Wellbeing, Direction, Sound Design & Use of Music — Yellow Pencil
- • D&AD — Direction / Long Form — Shortlist
- • D&AD — Sound Design & Use of Music / Existing Music — Shortlist
Credits
BrandInstitut Gustave Roussy
ClientInstitut Gustave Roussy
Entrant CompanyIconoclast, Publicis Conseil
Advertising AgencyPublicis France, Publicis Conseil
Production CompanyIconoclast, Prodigious
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