Gucci - Flora

Gucci / Framestore
CREARCHIVE Score
45.6
GucciGucci - Flora2025
Gucci - Flora
BrandGucci
AgencyFramestore
Award ShowD&AD
CategoryFILM
Year2025
CountriesUnited Kingdom, United States
Description

Blurring the lines between reality and imagination, Miley Cyrus stars in the campaign by Sabato De Sarno for the new Gucci Flora Gorgeous Orchid Eau de Parfum. Alongside directors Jacob Bixenman and Marcell Rév, Framstore's VFX team helped bring to life the campaign's surreal Los Angeles dreamscape.

Awards
  • • D&AD — Visual Effects — Graphite Pencil
  • • D&AD — Visual Effects / Compositing — Shortlist
Credits
BrandGucci
ClientGucci
Entrant CompanyFramestore
Production CompanyGE Projects
ShareXIN
GucciFramestoreD&ADFILMUnited KingdomUnited States

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