Google Pixel: Switch Like Sol

‘Switch like Sol’ uses Sol Campbell's bold career choice as a metaphor; the suggestion that sticking with the status quo (whether it’s a football club or a phone carrier) might mean settling for less. The script is littered with (not so) subtle references to Tottenham Hotspur, leaving easter eggs for fans to uncover with each watch. The end result is a layered and nuanced advert accessible to different audiences with a message that was clear to all - big moves pay off. It's bold, funny and memorable, turning a moment of football history into a universal story about change.