Google Fitbit Ace LTE

Fitbit Ace LTE is a new kids’ smartwatch from Google. It’s been designed to get kids moving by making exercise as enjoyable as gaming. Google needed a new brand identity to reframe the Fitbit experience in a way that would appeal to kids and their parents. Armed with the ability to draw outside the Google guidelines, we let our inner child run the design process. Our purposefully straightforward brand idea, ‘Because it’s Fun’, was informed by the sole reason kids exercise. With an approach that prioritized fun over function, the chore of exercising can feel like an arcade of imagination.