Good to Read Packs

Bennet is an Italian leader in mass retail and sells a wide range of products, including books, but they are among the least bought. In fact, 2 out of 3 Italians don’t even go through a single book a year. But over 9 out of 10 read food labels. To increase book sales, we redesigned the packaging of the best-selling foods of Bennet’s private label, inserting excerpts from great literature classics that mention them, with a graphic editorial style of great impact in the shelves of stores. The packs invite people to keep reading the story by purchasing the books in store and on the website.