Good Morning Kellogg's!

Kellogg's. The morning icon. The world's original best. A breakfast idol since 1906. Despite its success, the brand needed a wake-up call: to remind consumers why they’re the original 'OG' breakfast and just as loved as their sub-brands. Using the wordmark’s apostrophe as a ‘seed’ of inspiration, we poured love into their iconic brand with a new design system, a custom typeface, re-energised touchpoints, and reintroduced Cornelius, ruling the roost. All to reaffirm Kellogg's beloved position as head of the breakfast table.