Getting Ready
Sephora / LePub Milan
CREARCHIVE Score
88
SephoraGetting Ready2025

Campaign Images
BrandSephora
AgencyLePub Milan
Award ShowD&AD
CategoryDESIGN
Year2025
CountryItaly
Description
The ‘Getting Ready’ film, created for Sephora on the International Day for the Elimination of Violence Against Women, aimed to raise awareness on early signs of abuse, such as control over makeup. The film follows a young woman preparing for a night out, expressing herself through makeup. As her abusive partner arrives, she sacrifices her identity to please him, unaware of the toxic relationship dynamics unfolding. The film helps young women recognize these signs before they escalate.
Awards
- • D&AD — Luxury — Yellow Pencil
- • D&AD — Luxury / Corporate Social Responsibility (CSR) — Graphite Pencil
Credits
BrandSephora
ClientSephora
Entrant CompanyLePub Milan
Advertising AgencyLePub Milan
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